While Apple counts days to the World Developers Conference (WWDC) in June, the scope of the company’s long -awaited artificial intelligence steps is gradually becoming clear. The latest news shared by Bloomberg writer Mark Gurman reveals that Siri will not come to the agenda at the expected rate. According to Gurman, Apple will not include much of the planned developments for Siri this year’s event. Apparently, Apple continues to postpone some important decisions in its artificial intelligence strategy.
Another remarkable element in the news is the fact that the features that have been announced earlier but not implemented for Siri are still not ready. Apple faced a similar painting last year and could not be used despite the fact that it would be integrated into Siri, despite the announcement of some new capabilities. Siri was expected to increase their ability to understand natural language and give more accurate answers to commands. But most of these updates are still in the stage of development. Therefore, the performance that users expect from Siri seems to be delayed for a while.
This reluctant approach on Apple’s Siri also reveals the company’s priorities in artificial intelligence investments. According to Gurman, although senior executives have accepted the importance of artificial intelligence within the company, especially software chief Craig Federight remained for a long time. Federight argued that artificial intelligence was an area that was not directly integrated with Apple products and the consequences are unpredictable. This prevented Apple from making early moves in artificial intelligence (AI) strategy.
Behind Siri’s stay behind, there are managerial reservations
Despite these reservations, Apple has recently started to take more concrete steps in artificial intelligence. With iOS 19, some new capabilities are planned to be introduced under the roof of Apple Intelligence. These include artificial intelligence -supported systems that provide battery optimization and smart suggestion features in some applications. But Siri seems to remain in the background in this new period. Apple’s decision to separate Siri and Apple Intelligence brands from each other stands out as an important indicator of this separation.
Apple’s preference of this distinction Siri brand in the years of the perception of inadequacy of the year is said to be effective. Although the company is working on a new LLM -based Siri experience, the details of this project are not expected to be shared in WWDC 2025. The developed new Siri infrastructure aims to offer a more advanced user interaction with its large language models. However, the extensive distribution of this system is spread over time because it requires the reconstruction of the technical infrastructure. This makes it difficult to change Siri’s current image.
In addition, Apple is preparing to offer an option that users can completely disable Siri in order to adapt to the European Union regulations. Thanks to this new talent, users will be able to use third -party voice assistants instead of Siri. For now, it is not explained which assistants will be. It remains unclear whether this change will be implemented in countries outside the EU. Nevertheless, this development shows that Apple has begun to stretch the voice assistant strategy.
On the other hand, Another project on which Apple is working on is an artificial intelligence -supported system called “Project Mulberry ılan developed as a virtual health coach. This system is aimed to make suggestions by analyzing users’ health and life habits. This application, which will be under the roof of Apple Intelligence, will not be directly related to Siri. The fact that Siri remains passive in many new projects reveals that his functional field is increasingly narrowing. This indicates that Apple can position Siri as an out -of -platform option in the future.
The point where Siri came today is quite in the background compared to the early moves of Apple in the 2010s. At a time when competing companies have made rapid progress with Chatgpt and similar models, Apple’s slowness in this area draws attention. The long -term spread of the restructuring of Siri to the long term is considered as a result of Apple’s strategic mistakes in the past. Therefore, the WWDC 2025 seems to be a turning point in terms of Siri.
How much will be given to Siri in Apple’s future vision will be directly related to how the company will shape the artificial intelligence strategy. While the expectations of users are increasing, Siri still remains unclear how much it can meet these demands. While the importance of voice assistants in the age of artificial intelligence increases, Apple will have to take more brave steps to take part in this race. Otherwise, Siri may lag behind not only the Apple ecosystem, but also all technological innovations.