Apple started sales of the iPhone 18 Pro series in Türkiye on September 18. New Apple Watch models and AirPods 5 accompanied the first deliveries at Apple Zorlu.
iPhone 18 Pro and iPhone 18 Pro Max met their first users in Türkiye on Friday, September 18, 2026. According to the launch bulletin shared by Apple Türkiye, customers who pre-ordered and made an appointment received their new phones at Apple Zorlu. Apple started Türkiye sales of the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 models, which it introduced last week, on the same day.
New color options, camera features and battery life were on the agenda of the first day at Apple Zorlu. The bulletin also conveys the model preferences of two users who received their new phones and their reasons for switching. Mobile gaming performance and social media use for business purposes stand out in the choices of these users.
29-year-old Yunus Emre Özcelilher preferred iPhone 18 Pro Max with 256 GB storage. Özcelilher, who is engaged in trade, states that he likes the burgundy color and the new camera system. The user who plays PUBG thinks that the performance of the new model will contribute to the gaming experience.
35-year-old Engin Karagözoğlu, a tradesman in Antalya, switched from iPhone 16 Pro to black iPhone 18 Pro Max. Karagözoğlu says that he uses social media extensively due to his work. According to the user opinion conveyed by Apple, camera capabilities and all-day usage expectations were decisive in this choice.
iPhone 18 Pro series comes with variable aperture camera
iPhone 18 Pro and iPhone 18 Pro Max come with the A20 Pro chip and the new generation vapor chamber. Apple states that this duo offers improvement in terms of maintaining performance and battery life under long-term load. The new 48 MP Fusion Main camera uses variable aperture for the first time in the iPhone family. With this system, you can control the amount of light and depth of field while shooting.
Apple is showing three different Live Events simultaneously with the renewed Dynamic Island. iOS 27 integrates Apple Intelligence features into the operating system; the series also includes Apple Reference Image technology. Color options include black, silver, glacier color and burgundy.
Apple Watch Series 12, which is on sale in Türkiye, brings together the S11 chip and Health Data Detection System. The Readiness score accompanies daily health and training tracking based on the body’s current capacity. Apple announces 24 hours of battery life in daily use and up to 10 hours of battery life in outdoor training, a 25 percent increase compared to the previous model. The company states that 15 minutes of charging provides up to 12 hours of additional use; The watch also includes more precise step tracking, Shazam and Voice Recognition features.
Apple Watch Ultra 4 also comes with the S11 chip, renewed Health Data Detection System and Readiness score. Apple promises up to 50 hours of battery life and faster charging in daily use for this model. While Shazam recognizes music, Voice Recognition can alert you to sounds such as sirens, alarms, doorbells and baby cries, even if your iPhone is not with you. The watch uses on-device technologies for this function.
AirPods 5 combine open-ear design with Active Noise Cancellation and new multi-port acoustic architecture. Live Translation supported by Apple Intelligence is also among the features of the headset. Apple highlights volume adjustment via headphones and longer battery life with the Wireless Charging Box option.