Apple is expected to introduce in autumn with the iPhone 17 series with a significant change in price policy is on the agenda. According to US -based sources, a $ 50 price increase in iPhone 17 Pro and iPhone 17 Pro Max models are expected. With this increase, the pro model will rise to $ 1,049 and Pro Max will rise to $ 1,249. Although the increase seems to be small at first glance, it points to a remarkable turn considering the prices that Apple has kept for a long time.
The standard iPhone 17 seems to be not affected by this price increase. This means that the price will remain constant in a model of the series. With this preference of Apple, it is thought to keep the more affordable model accessible. In this way, the entry -level iPhone users are aimed to protect the interest.
iPhone 17 Air is expected to go on sale for $ 949
Another noteworthy innovation in the series seems to be the iPhone 17 Air model. This model will replace the iPhone 16 Plus, the price is expected to be around $ 949 just like the Plus model. But the Air model is not yet a verified product and the information about the technical specifications is limited. However, in terms of pricing, Apple is expected to position this model in the middle of the series.
As for the reasons behind price increases, the rise in import taxes and component costs is primarily. Tariffs implemented especially for non -US production companies directly affect Apple’s costs. In addition, the production of new generation of hardware components is more expensive than previous years. This is directly reflected in consumer prices.
Apple has managed to postpone price increases to a great extent. Since the iPhone 11 Pro, the Pro series was sold with a $ 999 fixed price tag. Despite this, hardware developed, production costs increased, but the price remained constant. However, this balance seems to have become inevitable for a long time.
On the other hand, the changes in Apple’s supply chain structure play an effective role in costs. Production lines that are out of China require restructuring, especially in countries such as India and Vietnam. This transformation requires more resources in the short term, which attracts product prices up. Apple may have turned to more flexible pricing policies in this transition process.
In addition to all these, Apple’s product range is reflected in prices with different models to address different consumer masses. Adding intermediate models such as Air spreads price ranges to a wider range. This reveals a strategy targeting both high -end users and consumers in the middle segment. The fact that price increases are limited only to the upper segment shows that this balance is observed.
In spite of everything, these arrangements in Apple’s iPhone 17 series can be read as steps to protect the company’s long -term financial equation. Not only hardware, but also on the production and logistics side of the serious transformations are experiencing. When all of this comes together, the price increase becomes inevitable. Therefore, it is certain that the 2025 iPhones will be discussed not only with technological innovations, but also in prices.