Instagram has launched an update that attracts attention for reals videos. Users can now watch videos at 2 times speed. This new feature is activated when long or left of the screen is long pressed. This function, which has been in Tiktok for years, seems to directly affect the content consumption habits of Instagram users.
Reels supported only 15 -second videos when it was first presented. Today, users can share videos up to 3 minutes. The prolongation of video times makes it difficult to maintain audience interest. Therefore, fast -playing feature is especially important to increase the viewing rates in long content.
Tiktok’s increase in video times over time, also led to the shaping of user expectations for content consumption speed. Users now want to complete content in a shorter time. Instagram’s fast -play option also responds directly to this habit. The platform thus aims to protect users’ attention longer.
One of the most striking aspects of this innovation is that it will contribute to the more monitoring of the videos of content producers. Viewers can accelerate videos and become more willing to reach the end. This becomes more meaningful, especially considering the completion rate of the video, especially the algorithms. Therefore, there is a functional change for content producers.
Instagram has previously moved some features from Tiktok to its platform. The Remix function in the reals was a direct reflection of the Duet tool in Tiktok. Now, with the support of fast playback, the experience offered to the user has become more flexible and personalized. In addition to all these, the accessibility of the content has increased.
Such user -oriented improvements allow Instagram to stand in a more solid place in short video competition. It is clearly seen that competition is heating in the area where Tiktok dominated. Keeping the user is no longer not only directly related to content, but also directly related to consuming content. The fast -playing feature stands out at this point.
However, another issue to be considered is the integrity of the meaning of the content. When some videos are accelerated, the message to be described can become incomplete or complex. This can affect both the audience experience and the transmission of content producers. So speed may not always mean quality.
Nevertheless, most of the users meet such innovations positively. Especially the fast -playing option stands out at the point of saving time. Users have the chance to pass the content that they do not find interesting rapidly or reach the content they find more quickly. This also directly affects the efficiency of the time spent on the platform.
Instagram reels increases his experience closer to Tiktok
This step of Instagram once again showed that the platform can respond quickly to user expectations. While the dynamics of the reals content are increasingly approaching Tiktok, such functional innovations are likely to continue. In this period when video monitoring habits change, platforms continue to update their structures accordingly.