A new mobility is expected in the global smartphone market with autumn. According to the report published by IDC, the total shipments will reach 1.24 billion with an increase of 1 percent. This foresight is above the previous estimation of 0.6 percent. The main reason for the increase is that Apple’s iPhone sales are expected to be the powerful performance. Apple will announce its new iPhones on September 9th.
Apple’s iPhone shipments are expected to increase by 3.9 percent this year. This ascension will accelerate the market in the environment where other manufacturers will draw a more limited picture. In particular, the demand for devices in the premium segment will support this increase in Apple. In addition, even though the price policies of competitor brands are more aggressive, Apple’s brand power will continue to impact. When all these factors are combined, it stands out that the iPhone will be an element that changes balances in the global market.
The increase in iPhone shipments determines the general aspect of the global market
The table in the regional markets also draws attention. A growth of 3.6 percent in the US and 6.5 percent in the Middle East and Africa is expected. The Asia-Pacific region, except China, is expected to increase by 0.8 percent. However, with the removal of subsidies in China, a 1 percent shrinkage will be experienced. However, the mobility in other regions will reduce the effect of the loss in China to some extent.
For China, a 3 %growth estimate was previously shared. But the withdrawal of state incentives weakened the competitiveness of the producers. In addition, consumers turn to new models slowed down. Nevertheless, the vitality seen in markets such as the US and the Middle East will support global balances. Thus, the global growth rate will be positive.
IDC’s medium -term forecasts offer a longer perspective. In 2026, a 1.2 percent increase in 2027, an increase of 2.1 percent is expected. However, it is estimated that growth in 2028 will decrease to 1.6 percent and to 1.4 percent in 2029. In other words, the acceleration of the market rises in the short term, while a more static picture in the medium term will stand out. This shows that different strategies will gain importance in the sector.
The foldable telephone segment also finds a wide place in the IDC report. A 6 percent growth in this area is envisaged in 2025. A similar performance is expected to be exhibited in 2026. In 2027, Apple’s foldable model will introduce a leap of 11 percent on the market. However, the share of foldable phones in total shipment will remain low.
IDC predicts that even in 2029, the market share of foldable devices will be below 3 percent. So these devices offer an innovative option, but it will not change the direction of the global market. In addition, users’ habits and price sensitivity are among the most important reasons for this limited share. In addition, foldable models will continue to attract attention in a certain audience. But it does not seem easy to spread to large masses.
Another remarkable title was “Genaı Smartphones .. These devices will be released with pre -installed artificial intelligence software. 370 million GENAI phone will be sold in 2025 and will represent 30 percent of the market. In addition, the efforts of manufacturers to integrate artificial intelligence with hardware are gaining momentum. This trend can radically affect the use of smartphones.
A remarkable picture stands out on the price and income side. Average sales prices are estimated to increase by 5 percent in 2025. This increase will prepare the ground for a 6 %rise of market revenues. The interest in premium models is seen as the most powerful element that supports price increases. In addition, brands of brands giving weight to the upper segment will enable them to maintain profit margins.