According to Counterpoint Research data HuaweiIn the second quarter of 2025, he was leading in the global smart watch market. The company reached 21 %market share with a 52 %shipment increase on an annual basis and left Apple and Samsung behind.
The “Global Smartwatch Shipments Tracker by Model, Q2 2025” report emphasizes that Chinese manufacturers play a major role in the recovery in the market. The growth of Huawei was fed from strong sales, especially in Europe, Middle East and Asia Pacific regions. In these regions, consumer demand increased rapidly and carried the company’s global share up. In addition, the domestic demand in the Chinese market was one of the supporting elements of the increase. However, the report says that growth is not only limited to Huawei, but other Chinese brands have accelerated.
One of every five smart watches sold worldwide is now the signature of Huawei. In the report, In the advanced smart watch segment with a high operating system 10 %growth is stated. This growth shows that consumers prefer more equipped models. In addition, Huawei’s diversification of the product range supported sales. 52 %growth rate on an annual basis was recorded as the highest increase in this area. In addition to all these, the company’s aggressive product launches also affect.
Huawei’s leadership coincided with the losses of Apple and Samsung.
According to Counterpoint data, Apple’s market share fell to 17 %. The company’s shipments decreased by 3 %annually. There was a decline on the Samsung side and the market share decreased to 6 %. The loss of both brands facilitated the rapid rise of Huawei. Nevertheless, Apple still exists in the premium segment. Samsung is trying to reduce the loss by investing in health -oriented models.
Huawei’s performance in the Turkish market progressed parallel with the global picture. New models on sale in Türkiye, especially with the features such as health tracking and battery life came to the fore. These models soon became one of the best -selling products. However, Huawei increased its access by strengthening the distribution network in Türkiye. This success in the local market was an important element that supports global rise. The regular increase in sales in Türkiye reinforced Huawei’s market leadership.
In the light of the Counterpoint report, it is possible to see the table before the rise of Huawei. In the first quarter of 2025, Apple was the leader with a market share of 20 %, while Huawei was second with 16 %. This ranking changed in just one quarter. Huawei’s rise to 21 %allowed Apple to prevent it. Samsung’s 7 %market share fell to 6 %in the second quarter. In any case, the general growth tendency of the market continued and global demand increased.