HMD Global announced that it has greatly stopped sales and marketing activities in the United States. The company said that there are economic and political developments behind the decision. With this development, the sale of both Nokia branded and HMD logo devices stopped. The company reported that the service support for previously sold products will continue.
Finland -based HMD GLOBALThe US market for the first time in 2017 with Nokia branded android phones had entered. The company that took steps to bring out its own brand in time, HMD skyline And HMD Fusion presented a limited number of products such as. However, both sales volume and product range remained narrow. In a statement made by HMD, “geopolitical and economic environment” was effective in this decision. The company’s online store has been closed and the “where to buy” connections on the product pages do not work.
HMD has previously reported that warranty and technical service for devices it has previously launched in the US will continue through global support units. Apart from that, a dismissal decision for employees in the United States was not announced. However, the company states that “support employees in the transition process” raises the possibility of personnel reduction. HMD Fusion It was the last smartphone in the United States in September 2024. Since then, a new model has not been presented to the US market.
HMD is trying to highlight its own brand while leaving the Nokia brand in the background
In 2023, HMD announced that it would focus on producing telephone with its own brand. In this context, Qi2 has wireless charging support Skyline Innovative devices such as model have been developed. In addition, production telephones limited with cooperation with brands such as Barbie and Heineken were launched. Nevertheless, most of these models were introduced to the market outside the USA. The company announced that it will continue to grow in areas such as family -oriented products and micro financing solutions.
HMD Global’s activities continue in other markets such as Türkiye. Nokia branded phone calls are still on sale. Whether the new HMD models will be presented to the Turkish market remains uncertain for the time being. There is no clear information on whether there is a change in the company’s plans for markets outside the USA. In this process, existing users are not expected to be affected by service and support services.