Price and design details about the foldable iPhone model, which Apple has been working on for a long time, continue to emerge. According to information provided by Bloomberg’s Mark Gurman, the device, which was expected to be called iPhone Ultra, was initially planned to be offered at a price of $ 1,999. However, the supply shortage in memory chips and the resulting serious price increases seem to have changed Apple’s calculations. It is stated that the starting price of the company’s first foldable smartphone may therefore reach $ 2,199. The phone, which is expected to be introduced at Apple’s annual iPhone event on September 9, is described as a product that the company has been working on for about 10 years.
The increase in price may not only affect the entry-level model. According to Gurman’s news, the price of the highest-equipped version of the iPhone Ultra can reach up to $ 3,000. While this model is expected to be the option with 1 TB storage space, there is no definitive information yet on what pricing Apple will apply for different storage capacities. Even the $2,199 starting price will make the iPhone Ultra significantly more expensive than Apple’s current phones and place it in the upper price bracket of the foldable phone market. However, it will not be clear whether the company will fully pass the cost increase on to the consumer and how the prices will be shaped in different markets until the official launch takes place.
iPhone Ultra will differ with its foldable screen and hinge
It is stated that on the screen side of the iPhone Ultra, Apple focused on some basic problems encountered in foldable phones. The information that there will be a 7.8-inch foldable screen on the inside of the device and a second 5.5-inch screen on the outside has come to the fore again. It is stated that when opened, the aspect ratios of the phone will resemble Apple’s Magic Trackpad accessory, and when closed, it will shrink to approximately the size of a passport. One of the remarkable features put forward for the device is that the fold mark in the middle of the foldable screen is almost invisible. Since it is still a common design problem for foldable phones that the screen curve is noticeable, especially under light, the extent to which Apple can actually reduce this mark can directly affect the daily usage experience of the device.
It is also among the information received that a hinge system consisting of titanium and aluminum will be used in the mechanical structure of the phone. In addition, it is stated that Apple has developed a special protective glass for the device together with Corning. It is reported that the company believes that the production and material quality of the iPhone Ultra will be among the best examples in the foldable phone market. However, the long-term durability of a foldable device cannot be evaluated only by the materials used; Details such as the durability of the hinge to repeated opening-closing movements, the resistance of the screen surface to scratches and the thickness of the device will also be decisive in terms of usage. How Apple develops solutions in these areas will more clearly show where the iPhone Ultra differs from its competitors.
Apple’s entry into the foldable phone market years later than other major manufacturers appears to have given the company a long development period to examine problems in existing products. The approximately 10-year working period given by Gurman also indicates that Apple has been working on different prototypes and design approaches for a long time. In addition, the possible starting price of $ 2,199 may be one of the most obvious obstacles to the device reaching a wide range of iPhone users. While features such as the almost invisible screen curve, more durable hinge and compact closed design can be strengths in terms of usage, the high-end pricing that can approach $ 3,000 can make the iPhone Ultra a product that appeals to a very narrow user group. The real position of the device will be clearer when Apple announces official pricing, technical specifications and especially details about the durability of the foldable screen.
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