Fitbit can enter a new era with Google Health move

Google may be preparing to reposition the Fitbit software side under the umbrella of Google Health. The name “Google Health Premium” briefly appeared in Google Store and App Store listings along with Pixel Watch and Fitbit devices in some markets. Monthly in the same records $9.99 and annual $79.99 prices appeared to be on par with Fitbit Premium.

This doesn’t mean the Fitbit name will disappear immediately. For now, Google appears to be looking to build a broader health brand on the software and subscription side. The new Google Health logo in the form of a colorful brush stroke also strengthens this possibility. However, Google hasn’t made an official announcement yet, so it’s better to read store records as early signs.

There’s also no strong indication that Fitbit Premium will directly join the Google One or AI Pro packages. Current leaks suggest that Google Health Premium will remain a separate subscription. This distinction is especially important for Pixel Watch users, as health data, AI-powered recommendations and sleep analytics can still be housed in a separate paid tier.

Fitbit name on hardware may be retained for now

On the hardware side, the picture is different. Leaks reveal the new tracking device without a screen Google Fitbit Air It will come with its name and approximately 99 dollars He says it will be positioned at the level. Long story short, instead of completely deleting Fitbit, Google can feature Google Health in software and benefit from the brand’s still strong awareness in hardware.