Danish Kapoor
Danish Kapoor

Elon Musk’s X platform rivals YouTube with smart TV app

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Elon Musk’s platform X, which has managed to attract attention in the social media arena, is preparing to take another innovative step in the sector. This time, its goal is to set its sights on YouTube’s throne in this era when televisions are getting smarter. According to rumors, the smart television application developed specifically for X will meet its audience very soon. will be a new player in digital content

This application, which aims to bring millions of videos shared on the platform to our living rooms, will appear very similar to YouTube’s TV application in terms of design. However, beyond being just a video sharing platform, the X television application draws attention with the importance it attaches to video content and the high advertising revenues it will generate in this way. In his statement to Fortune magazine, Elon Musk stated that he attaches great importance to the video side and aims to move the X platform to a position where it can compete with the live broadcast platform Twitch, encrypted messaging application Signal and social media forum Reddit.

This rapid expansion strategy of X reinforces its goal of transforming the platform from just a social media site into a comprehensive digital ecosystem where users can find almost everything they need. In Musk’s vision, X also draws attention with the “Articles” feature it offers, especially for Premium+ subscribers and verified organizations. This feature allows users to publish long articles of up to 100,000 characters at a time and add videos, lists and images to their content. Thus, X minimizes the need for external platforms for journalists and content producers.

Elon Musk’s X platform continues to be a major player in the digital media world with the innovative features and expanding range of content it offers. The YouTube rival application developed for smart televisions is just one of the daring steps taken in this journey. Musk’s vision aims to make X more than just a social media platform and an indispensable part of users’ lives. These innovative steps are likely to be one of the important stones shaping the digital media understanding of the future.

Danish Kapoor