Sonos is accelerating the restructuring process in its management team after the problems experienced last year. Immediately after CEO Patrick Spence left office, it was announced that the company’s product manager Maxime Bouvat-Merlin also left the company. Bouvat-Merlin will advise interim CEO Tom Conrad during the transition, but will leave Sonos entirely once that process is complete.
This development, announced in an e-mail sent to company employees, is considered as part of the changes in Sonos’ leadership strategy. It was stated that the company has eliminated the product manager position for now and the product development team will report directly to Tom Conrad.
Sonos received a great reaction with the mobile application update it released in May. The update contained many bugs and lacked basic features that users were accustomed to. This situation severely affected Sonos’ financial results, resulting in the layoffs of approximately 100 employees in August.
Aiming to regain user satisfaction, Sonos has taken various steps in this process. However, the crisis had great effects not only on the users, but also on the general operation of the company and the management team. Now, with the change of top executives, Sonos is trying to chart a new road map to regain lost trust.
Sonos will focus on innovation and strategic planning
The problems Sonos is experiencing are not limited to application updates. The company aims to focus on innovation and strategic planning to strengthen its position in an increasingly competitive environment. It is a matter of curiosity what kind of strategy the new management team will determine and how these changes will affect Sonos’ market share.
Sonos’ removal of the product manager position is considered as an effort to transform the company’s operations into a leaner structure. Although this is a frequently seen method, especially in the technology sector, it aims to enable companies to make faster decisions and transition to a customer-oriented structure.
Whether Sonos can regain user trust and maintain its strong position in the industry will become clear in the future. It is carefully monitored how the company will perform after such structural changes.