Australian design platform Canvashas made available its own core artificial intelligence model. This model enables users to work in different ways by understanding the editable layer and object structure.
new model, from text-based prompts It is not limited to producing a single image with movement. In addition, it also allows editing the created designs by separating them into separate layers. Thus, the color, format or element of an image can be easily changed by the user. The company underlined that this structure can work in many formats, including social media posts, presentations, whiteboard environments and web pages. Canva’s global product director Robert Kawalskystated that users want to apply their own interventions directly instead of getting results with just a command. This new approach is based on what Canva has been developing for a long time. design supported production infrastructure settled in the centre.
There have been many innovations in Canva’s ecosystem in the last year. Canva A.I. The assistant called has become available across the platform. You can now ask questions directly to this assistant with the “@” tag while you are in the design process. In addition, the system uses a created design copying the art style allowing it to be applied to different projects. Additionally, 3D object generation can now be done via text commands. Thus, it becomes possible to create both text-based and visually strong content through a single interface.
In addition, Canva spreadsheet with its product create mini app The tool has been merged. From now on, you can transfer your data directly to visualization tools by calling it from the table. In this way, information in a data table graphic, widget or interactive element can be converted into . In particular, marketing teams can use this feature to monitor performance or visually present campaign results. The company’s goal is to enable users to manage the entire process from design to data in a single environment.
Canva Grow platform brings together artificial intelligence-based marketing tools
Canva with its new model Canva Grow It also introduced a marketing platform named after. This platform can evaluate advertising performance along with design production within the same framework. Users can directly view the content they create. Meta It can be published on platforms such as and monitor performance data from the same place. The company recently announced support for this system. MagicBrief It acquired the advertising analysis company called. This combination enables Canva to go beyond being just a design tool and to be active in the field of content management and measurement.
In addition, the platform form creation And email design New functions have been added such as. Users can now collect data from their own customers or audiences, then use that data within the same design ecosystem. In addition, new editing options have been introduced to prepare brand-specific email templates. These features allow businesses to organize both their corporate communications and marketing content in a single environment.
Paid version of Canva Canva Prois currently offered for 240 TL per month. New features of the platform are gradually added to existing subscription packages. This makes it easier for different user groups to experience these innovations within their own plans.
Canva officials stated that this model is not only production but also design management He stated that he would also transform his processes. The new system is expected to improve the collaborative working environment, especially for designers and agencies working in teams. In addition to all these, it was stated that more flexible workflows will emerge with the strengthening of the data-based design approach. It was also reported that Canva will offer additional tools to adapt this model to different media formats in the coming period.