Beer maker Heineken, together with creative agency Bodega and smartphone manufacturer HMD Global, developed a phone called Boring Phone. The device, produced in 5 thousand units by HMD Global, will not be sold for money and will be distributed as a promotion.
There are no third-party applications on Boring Phone that will distract users. The phone, which does not have internet access, was intended to be as simple as possible.
The basis of Boring Phone is the Nokia 2660 Flip model produced by HMD. The phone differs from Nokia 2660 Flip with its transparent case and special monochrome theme. The device has a 2.8-inch QVGA main screen with a resolution of 320 x 240 pixels and a 1.77-inch cover screen.
Boring Phone has a 0.3 megapixel camera on the back and is accompanied by an LED flash. On the software side, Mocor RTOS awaits users. The Snake game, which is synonymous with Nokia, FM radio and headphone jack are also among the features of the phone.
Boring Phone comes with dual SIM card slots
The phone, which supports 4G, has a dual SIM card slot. It is also possible to expand the 128 MB internal storage space with a microSD card. Thanks to the removable 1450 mAh battery, the phone can stay on for a week in standby mode. This battery also makes it possible to talk on the phone for 6 hours over 3G and 4G networks.
Boring Phone will first be distributed in the UK through events organized on social media. Later, it will be possible to reach this phone with similar promotions in other countries. Those who cannot access Boring Phone will be able to make their smartphones “boring” with an application to be released in June. At this point, it is worth noting that the word Boring means “boring” in Turkish. It seems likely that this application cannot be downloaded due to restrictions on the marketing of alcoholic beverages in Turkey.