Apple announced the date for the big iPhone event of 2026. The company organized the event called “Surprise and Shine”. Wednesday, September 9 at 20.00 It will be held at Apple Park and will broadcast the presentation live on Apple.com, Apple TV and YouTube. The event is expected to feature the iPhone 18 Pro series as well as the first foldable iPhone that Apple has been working on for years.
This event is important for Apple not only because of its new products. John Ternus will take over as CEO from Tim Cook on September 1 and the presentation on September 9 will be the first major Apple product event of the Ternus era. Apple announced the management change in April and stated that Cook would continue his role as chief executive officer on the company’s board of directors.
We expect Apple to introduce the iPhone 18 Pro and iPhone 18 Pro Max at the September event. The company has not yet announced the technical specifications of these models, but according to current information, both phones A20 Pro processor from the 2 nm production processa smaller Dynamic Island and a new main camera with variable aperture are on the agenda. A 6.3-inch screen is expected for the iPhone 18 Pro and a 6.9-inch screen for the Pro Max. This time, Apple is expected to not release the standard iPhone 18 at the same time as the Pro models and will leave the more affordable models to spring 2027.
In fact, the real star of the 2026 event may be Apple’s first foldable phone, rather than its Pro models. Rumors say that the phone, which may be called iPhone Ultra or iPhone Fold, is about approx. 5.5 incheswhen opened approx. 7.8 inches The screen shows that it will. It is also claimed that Apple may use Touch ID instead of Face ID due to the thin body and give up the telephoto camera. On the price side, there is no official figure yet, some guesses $2,000 to $2,500 placing it in the range.
Apple Watch Series 12 and software dates may also be announced
Apple is expected to introduce Apple Watch Series 12 and Apple Watch Ultra 4 at the same event. On the Series 12 side, innovations regarding the new processor, battery life and health features stand out rather than a major design change. Apple may also add products such as Apple TV 4K, HomePod mini and a smart home center with a screen, which it has been planning to renew for a while, to the event program. However, the company has not officially confirmed any of these devices yet.
The event may also provide final calendar information for the software that Apple will introduce at WWDC 2026 in June. of the company iOS 27, iPadOS 27, macOS Golden Gate and watchOS 27 Release dates are expected to be announced on September 9. While Apple’s official event page currently lists WWDC 2026 as the last event, the Apple Developer announcement confirms the September 9 date and time.
September 9 event will start Apple’s new era
Apple has rolled out iPhone and Apple Watch refreshes at September events in recent years, but the 2026 schedule marks a more significant shift in the company’s product strategy. The standard iPhone 18’s push to 2027 means Apple will shift its focus to more expensive Pro models and the foldable iPhone in the second half of the year. In addition, the fact that John Ternus will be on stage for the first time as CEO makes the event important for company management beyond the product launch. Which rumors will Apple turn into reality? September 9 at 20.00 we will see.
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