Apple decided to stop the production of mixed reality headset Vision Pro earlier than expected. The device could not reach the targeted sales figures due to its high price and limited user base. While it is stated that only 370,000 units have been sold as of October 2024, most of the components the company supplied for this title remain unused. Despite this, Apple’s decision to stop production is considered an important development in the technology world.
Production of the Vision Pro fell far short of the lofty goals the company initially set. According to information obtained from Apple’s supply chain sources, more than 500,000 components were produced for the device, but the production process was suspended due to insufficient demand. The basis for this decision are the technical difficulties encountered in the production of the device and the high price tag of $ 3,499. On the other hand, the fact that the features offered by the device do not appeal to a wide range of users stands out as another factor that negatively affects sales.
What will be the future plans for Apple Vision Pro?
apple, Vision ProIt plans to reshape its strategy after ‘s failure to create the expected impact in the market. The company’s primary goal is to develop a more affordable and more user-friendly model. Existing components are expected to be used in this new model. This step by Apple reflects its effort to reach a wider user base by reducing costs. In addition, it is aimed to minimize technical difficulties such as micro-OLED displays in the production of Vision Pro in new products.
The Vision Pro’s high price and limited content ecosystem made the device difficult to adopt. Additionally, the physical structure of the device and the side effects experienced by some users also affected the feedback. At this point, the new devices that the company plans to launch in the future are expected to be lighter and more ergonomic. In addition, Apple’s new collaborations in projects in the field of augmented reality are also on the agenda.
Apple’s definition of Vision Pro as a “spatial computer” shows that the device is limited in appealing to the targeted audience. Therefore, it is likely that the company will take steps to make this technology available to a wider range of users in the future. However, stopping the production process of the device calls into question Apple’s claim to leadership in the field of augmented reality and virtual reality.
As a result, the failure of the Vision Pro can be considered a learning process for Apple. The company is expected to move steadily towards making technology more accessible and user-friendly. In this process, it becomes clear that a stronger focus on market feedback and user demands is required.