Apple plans to introduce the iPhone 17 Air model by making a significant change in the iPhone series in 2025. The company may terminate the Plus series with this model. It is said that the iPhone 17 Air, which is expected to stand out with its thin and minimalist design, will carry only a single rear camera.
According to supply chain sources, the iPhone 17 Air is currently in the “New Product Introduction” (NPI) phase. This process represents a critical step in which Apple evaluates the manufacturability and production methods of the device with its suppliers. Additionally, at this stage, minor changes in the design of the device may come to the fore. After the design and production processes are harmonized, a test line will be created where a limited number of devices will be produced.
iPhone 17 Air comes with a 6.6-inch screen and ultra-thin body design. The device, which is expected to use Apple’s A19 chip, will offer a stronger user experience than previous models in terms of performance with 8 GB RAM. While there is a single camera with a resolution of 48 megapixels on the back, a 24 megapixel solution is offered on the front camera. These features allow the device to stand out in a different line in terms of both design and technology.
Claims about the design indicate that the device will be the company’s thinnest model. It is stated that with this model, the company especially targets users who prefer minimalist design. However, the choice of a single rear camera raises some questions about whether users will react.
Apple aims to move in a different direction with the iPhone 17 Air
Unable to reach the desired sales figures with the Plus model, Apple plans to take the series in a different direction with the iPhone 17 Air. This model is intended to meet both performance and aesthetic expectations with its ultra-thin structure. How Apple’s strategic move will be received by users will become clearer in the coming months.
All these preparations are completed during the NPI process, which is an important stage for the device to go into mass production. In this period when the company focuses on new design and production methods, more details are expected to be announced after small-scale test production.