Apple shares once again came up with the analysis note of JPMorgan, one of the leading institutions of Wall Street. The institution announced that Apple has attracted the 12 -month target price from $ 240 to $ 230. This decline was associated with the weakening of expectations for the iPhone 17 and the slow progression of the artificial intelligence strategy than expected. Apple shares completed a limited decrease of 0.28 percent on the day of 201 at 201.
According to the assessment of the analyst samic chatterjee, the iPhone 17 series may have difficulty in attracting consumers. This expectation may suppress the increase in income in the medium term when combined with the decrease in the desire to update on the consumer side. However, Chatterjee predicts that the iPhone 18 series will create a stronger cycle. Especially the foldable model and more advanced artificial intelligence features will revive this interest.
Apple can attract greater attention with its iPhone 18 series
Chatterjee’s note includes clues that Apple will introduce the foldable iPhone model at the end of 2026 or 2027. With this product, AI -oriented hardware and software innovations are expected to be commissioned wider. Although the expectations for the iPhone 17 series are limited, Apple is still thought to be watching a powerful line of innovation in the long run. JPMorgan therefore continues to keep its general advice for the Apple share at the “overweight” level.
According to this assessment, Apple’s near future performance will be the effect of the Chinese market. The subsidy supports of the company for some models in China can keep sales to a certain extent. However, uncertainty continues to sustain these supports. The demand outside the Chinese market tends to slow down, especially in the autumn of 2024.
In the first months of the year, the procurement of devices attracted forward with the expectations of increasing price increase was also effective in this slowdown. The fear of the tariff during the US-China trade tension led some consumers to buy iPhone before planned. This weakens the renewal request in the second half of the year. Reports of research organizations such as Counterpoint support this trend.
Apple’s artificial intelligence strategy still has not yet given concrete results. Although the Apple Intelligence features announced in WWDC 2024 are of interest, it seems that it will take time for these innovations to become widespread in daily use. However, the company continues to establish AI integration on a device -based and privacy -oriented structure. This approach offers a more cautious and long -term development line than other major technology companies.
According to JPMorgan, Apple’s growth tempo may be slower in the 2026 financial year. However, as of 2027, both the impact of new devices and the results of AI investments may be reflected more clearly on the financial statements. This causes investors to maintain their long -term positions despite short -term fluctuations. For investors with high risk tolerance in technology markets, Apple has not yet lost its charm.
In the light of all these analyzes, Apple’s next two -year period is considered as the transition process. The continuation of innovation in product strategies, the correct reading of market dynamics and the timing of artificial intelligence investments will reshape the value of the company. Although the iPhone 17 series is met with weak expectations, the company’s long -term potential is not ignored for investors.