In the late 2023, Apple stopped advertising on the X platform due to brand security concerns and plans to re -advertise on the platform after the intervening time. According to Wall Street Journal, Apple has held talks to evaluate the tests in X in recent weeks.
Similarly, Amazon greatly reduced advertising expenditures on the platform about a year ago. However, the company currently increases advertising expenditures in X is currently said. These developments show that the trust of brands in X is re -established with the decrease in hate speech and similar content on the platform.
It is stated that companies that return to advertising activities on the platform advertise with lower budgets than Elon Musk’s Twitter and re -branding as X. This shows that brands make a cautious turn on the platform.
Apple CEO Tim Cook, in an interview with the CBS in 2023, said that Twitter is an important platform and said, “In general, I think Twitter is an important property. I love the concept of discussion and being a town square. Also, there are some aspects I don’t like. ” had spoke in the form.
Cook, which has recently celebrated the second period of the US President in Washington, also met with Elon Musk and that Apple’s Adjusting Decision on Apple may have come up on the agenda.
Apple’s assessment of starting its ads on the X platform reveals that the company has flexibility in its digital advertising strategies and reassesses the current situation of the platform. This step also reflects Apple’s willingness to use different digital media to reach its target audience.
On the other hand, Amazon’s increase in advertising expenditures in X shows that the e-commerce giant recognizes the potential of the platform and aims to show a stronger being here. These developments indicate that the X platform is re -value for advertisers and that the trust of brands on the platform has begun to increase.
The steps of large companies such as Apple and Amazon to return or increase to advertising activities on the X platform show that the platform has become an important player in the advertising ecosystem. This may cause other brands to reconsider their attitudes towards X.