Apple is preparing to make a big innovation in the Mac series. The company's new Mac series, which will be updated with M4 processors, is designed to place a great emphasis on artificial intelligence (AI) capabilities. According to Mark Gurman from Bloomberg, this new series is expected to be launched towards the end of 2024, and the launch of all models will be completed in early 2025.
Apple, which recently launched the first MacBook Pro with an M3 processor, is reportedly close to the production of M4 processors, according to Bloomberg sources. This new processor series has been developed specifically to highlight AI processing capabilities. This move is seen as a response to the launch of rival “AI PCs” and as a solution to the decline in Mac sales.
M4 processors will be offered at different performance levels. The most entry-level variant of these processors, codenamed Donan, will be included in the more economical models of MacBook Pro, MacBook Air and Mac Mini. The mid-level processor, codenamed Brava, will power higher-spec MacBook Pro, Mac Mini and Mac Studio models. The highest level processor, codenamed Hydra, will be added to the Mac Pro.
The potential of the new Apple M4 Mac series
With this new processor series, Apple aims to bring a new breath to the Mac product range and enable users to have a more effective and efficient technology experience. Artificial intelligence processing capabilities promise major improvements, especially for workloads such as data analysis and video editing.
Apple may share more information about its artificial intelligence features at the annual Worldwide Developers Conference (WWDC). This conference is often a platform used to identify new directions in Apple's software and hardware strategies. Especially this year, important announcements about AI-focused developments are expected to be made.
With these strategic innovations, Apple aims to maintain its leadership in the technology world. Especially in a rapidly evolving field like artificial intelligence, Apple's innovative steps will continue to offer exciting possibilities for both industry professionals and the general consumer base. These innovations brought by the M4 processors will revitalize the market performance of the Mac series, allowing Apple to consolidate its position as a major player in technological innovation.