It is possible that Apple will offer the iPhone 17 series for sale at higher prices. Two important reasons stand out for the price increase of the new series, which is expected to come with five new models, especially in the flagship models.
Apple’s Pro models have always attracted great attention among users. This trend continues in the iPhone 16 series, despite the improvements in the entry-level iPhone models.
According to a report published by research company Counterpoint, the popularity of Pro models has increased significantly this year. According to analyst Ivan Lam’s evaluations, although iPhone sales in 2024 decreased, consumers partially compensated for the impact of this decline by turning to ultra-premium models.
It is stated that the share of Pro and Pro Max models has increased significantly, especially in the Chinese market. Lam states the following: “In the last quarter of 2023, the sales share of the Pro series in China was around 40 percent. However, this rate is expected to exceed 50 percent in the last quarter of 2024.”
This shows that the demand for Apple’s top segment models may justify the price increase.
Apple’s new model “Air,” which is expected to be included in the 2025 series, stands out as another reason for the price increase. It is said that this model, which will replace the Plus models, will be priced below the Pro series. However, this does not mean that the device will be affordable.
17 Air is expected to be the most attractive model in the series with its extremely slim design and aesthetic features. Although it will lack some features specific to the Pro series, it is likely to attract great attention with its design alone. It is estimated that Apple will follow a strategy that will both meet the high demand and maintain the premium perception when pricing this model.
Considering these two factors, the prices of the new series are expected to increase in general. However, it is thought that the basic model, iPhone 17, will see a smaller increase due to the iPhone SE 4, which will face strong competition. At this point, it is worth remembering that the new iPhone SE is expected to be introduced in March or April and the phone may become official under the name iPhone 16E.
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Possible US prices of the iPhone 17 series
- iPhone 17: $799 or $849
- iPhone 17 Air: $999
- iPhone 17 Pro: $1099
- iPhone 17 Pro Max: $1299