Technology
Danish Kapoor
Danish Kapoor

Apple is restructuring in the field of artificial intelligence

Apple brought Kim Vorrath to a key position in this field to strengthen artificial intelligence and machine learning. Vorrath, who left 36 years behind in the company and previously played an important role in Vision Pro Software development processes, will now work directly to John Giannandrea, the head of Apple’s artificial intelligence team. This appointment clearly reveals that Apple wants to increase its commitment to artificial intelligence strategies. It is aimed to adopt a more disciplined approach to solve problems with the development of Siri and other artificial intelligence -based services.

Apple announced a series of innovations within the scope of Artificial Intelligence and Apple Intelligence at the WWDC event last year. However, these innovations, OpenAI, which has a great impact in the sector Chatgpt or Google’s Gemini It attracted less attention compared to its models. The company continues to implement some of the features announced very slowly. For example, a large update that will understand Siri’s content on the screen and enable them to process directly is expected to be available to users with iOS 18.4. While this slow progress creates impatience among users, Apple has increased its determination to artificial intelligence.

Apple’s artificial intelligence plans are expanding

In addition to this assignment, some features such as artificial intelligence -supported news notification summaries have been criticized. Due to the accuracy problems of these summaries, this service is planned to be paused as of iOS 18.3. Instead, it is stated that Apple is working on more robust artificial intelligence infrastructures and aims to add more functional features to applications such as Siri. In this context, Vorrath’s participation in the team shows that Apple is trying to bring more discipline and structure to artificial intelligence development processes.

In Apple’s long -term strategy, artificial intelligence technologies have a priority beyond devices such as Vision Pro. According to a report published by Bloomberg, the artificial intelligence team will work hard to reshape Siri’s infrastructure this year and to develop the company’s own artificial intelligence models. In an internal correspondence sent to the team by Giannandrea, it is emphasized that these innovations not only solve the existing problems, but also aim to provide Apple users a completely innovative experience.

In addition, Apple’s goal of improving Siri’s performance reveals the company’s effort to maintain its competitiveness. Siri, which can analyze the content on the screens of users and provide appropriate answers, can become an assistant that makes daily life easier. This kind of approach suggests that Apple plans to contribute more not only to individual user experience, but also to professional business processes.

On the other hand, the difficulties in the development of artificial intelligence technologies can slow down Apple’s goals in this field. The development of artificial intelligence technologies simultaneously with large projects such as Vision Pro requires the correct guidance of resources. However, the inclusion of an experienced name like Vorrath into the team can help Apple follow a more stable way in this process.

In recent years, artificial intelligence and machine learning technologies have become a great competition in the world of technology. Apple wants to stand out in this race and offer a unique experience to its users. However, it should not be forgotten that achieving this goal will be possible not only with technological innovations, but also with practical solutions that meet user needs.

Apple’s artificial intelligence strategies aim to determine not only today’s needs, but also the technological standards of the future. The development of the infrastructure of applications such as Siri is considered one of the important steps taken in this direction. Under the leadership of Vorrath, Apple is expected to make faster and more effective progress in this area.

Danish Kapoor