Apple is planning to start a new era for Siri, which has been on the agenda with its long -term investments in artificial intelligence. The company’s goal is to transform Siri into a more personal and talented artificial intelligence platform by removing Siri from being a voice assistant. According to information shared by The New York Times, this transformation can meet users in the autumn of 2025. This claim draws attention as one of Apple’s earliest calendars about Siri.
According to the information in the news, the new Siri will be able to edit a photo with a command given by the user or send it directly to a friend. Such features were among the innovations spoken in Apple’s artificial intelligence strategy for a while. In the first place, these capabilities, which are expected to come with iOS 18, are now planned to be presented with a separate update. In addition, these features are only the first step of Apple’s wider goals in artificial intelligence.
Different opinions about the future of Siri in Apple have been clashing for a long time
Despite everything, it was not easy for Siri to come to this point. Apple is known to have serious management crises about this project. According to information shared by Bloomberg and The Information, the names at the beginning of Siri have often changed. It is stated that Tim Cook lost his confidence in some executives in this process and therefore made significant changes.
Apple’s former president of the artificial intelligence and Siri group John Giannandrea’s dismissal was the most striking step of this process. The arrival of Robby Walker instead of Giannandrea changed the balances within the company. However, it was also expressed by former employees that Walker did not take bold enough steps to transform Siri. In fact, Apple’s unit of this unit “AIMless”, ie “targeted”.
In addition to all these, Apple’s budget decisions have been an important element that determines the future of Siri. The budget, which Tim Cook wanted to allocate to artificial intelligence chips in 2023, was significantly reduced by Apple’s Financial Affairs Director Luca Maestri. Maestri, who confirmed a budget of less than half of the increase in Cook, wanted to make the existing old chips more efficient. It is stated that this decision leads to a much more limited equipment than Apple’s competitors.
On the other hand, it is emphasized that a significant portion of Apple’s chips are older than five years old. Apple’s around 50,000 chip seems to be extremely limited compared to hundreds of thousands of new chip investments of its competitors such as Microsoft, Google, Amazon and Meta. This painting caused Apple to be back in the artificial intelligence race from time to time. However, the company has not given up its goal of re -positioning Siri.
Apple’s new Siri will be able to analyze the user’s habits and behavior much better. Siri will not only answer one question, but will also understand the current context of the user and make special suggestions for him. For example, when the user wants to send a photo he has shared to a friend, Siri will be able to do so with only one command.
In addition, Apple is known to strengthen cloud infrastructure in this process. The company is working on a model of artificial intelligence that makes data security and privacy priority. This approach allows Apple to follow a strategy that protects user data, unlike competitors. In any case, the performance and ease of use of this model will be decisive in Siri’s success.