Apple, The demand for the iPhone 17 standard model is stronger than expected Due to the production capacity went to a significant increase. With the new instructions given to its suppliers, the company wanted to increase the daily production of this model by at least 30 percent. This decision also reveals that the sales of Pro models are below the usual levels.
Apple has changed its production plans according to signs from the pre -order data immediately after the launch of the iPhone 17 series. In this process, the company saw that the interest in the standard model was above the foreseen. For this reason, production shares were reorganized. Initially, only 25 percent of production was divided into the Standard iPhone 17. Pro and Pro Max models were getting 65 percent of the total capacity. The remaining 10 percent was left to the Air model with its fine design. However, this plan was reshaped with increasing demand.
iPhone 17 features of the standard model increases the user interest
This year’s iPhone 17 standard model, unlike previous series 120Hz renewal speed And Continuous Open screen such features such as. The fact that the screen size is the same as the same model was one of the elements that support this interest. Pricing was also effective in this preference. The iPhone 17 was offered for sale $ 300 from the pro model with the price starting from $ 799 and $ 200 from the Air model cheaper. In this way, users had the opportunity to obtain features close to Pro at a more affordable price. This directly affected sales trends.
Having an important place in Apple’s supply chain Luxshare Precisionwas at the center of the increase in production. A target of an increase of up to 40 percent in daily production was sent to this company. Another supplier was requested to increase by 30 percent. Thus, the production of the standard model has become more priority than the remaining versions of the series. This change may also make a difference in Apple’s income estimates. The prominence of lower income models in terms of gross profit margin may cause change in the financial statements of the company.
The Chinese market has a special position in these developments. The iPhone Air model does not only go on sale in China due to Esim support changed the preferences of users. For this reason, Chinese consumers were largely directed to the standard model. Pre -order figures were higher than last year’s models. Similar tendencies were observed in India and other Asian markets. In particular, the standard iPhone 17 with 256 GB storage option was intense.
Apple’s weekly updated production and sales forecasts show that model -based distributions may change again in the coming period. The new instructions given to the company’s suppliers reveal how the demands in the market are reflected in direct production plans. Thus, the preferences of the users in the iPhone 17 series have become the main element that shaped Apple’s production balances.