Apple announced that it will reduce the commission rate for mini applications offered through the App Store from 30 percent to 15 percent if developers meet certain conditions. The new system, called “App Store Mini Applications Partner Program”, will only be valid for mini applications that meet certain qualifications. Apple also published a document containing detailed information and a Frequently Asked Questions (FAQ) section about how the program will work and what types of applications will be considered eligible.
Mini-apps are defined as software within a larger main application that typically offers “standalone experiences” such as web-based games. Although Apple has been allowing such apps for years, last year was the first time developers were allowed to use their own in-app purchasing systems within mini-apps. The new program marks a significant change in the revenue models of such applications on the App Store.
Apple imposes certain conditions for participation in the new App Store program
Developers who want to benefit from the program must meet some technical and platform-oriented conditions. Firstly, developers are expected to support both iOS and iPadOS operating systems. In addition, implementation of Apple’s “Advanced Commerce API” and “Declared Age Range API” systems is required. In particular, the age range notification API aims to prevent younger users from bypassing parental controls and accessing mini applications with higher age limits.
In addition, it seems that Apple is trying to maintain some standards with this new program, not only in technical terms but also in user security and transparency. Detailed evaluation of eligibility aims to encourage developers who contribute to the user experience, not just those who want to receive commission discounts.
Apple’s App Store commission policies have long been a subject of debate in the industry. While the company faces intense pressure from regulatory authorities around the world, it is also trying to respond to accusations of monopolization. Following the developments in the legal process with Epic Games, Apple changed some App Store rules this year and started to allow external payment methods, albeit to a limited extent.