Apple’s iPhone 17 series will be introduced in 2025 new claims continue to emerge. According to the latest leaks, the technology giant plans to remove the Pro Max model and bring a new model with the name of the iPhone 17 Ultra. Previously before the iPhone 15 and iPhone 16 series, rumors about the ultra model came up. However, these claims did not come true. Now, a news published on the South Korean -based Naver blog, claims that the ultra model will really replace Pro Max this time.
Based on Apple’s supply chain analysis, this news claims that the company will make significant changes to the hardware side with the iPhone 17 ultra. Especially with its new design and hardware components, Apple can follow a different strategy in the upper segment smartphone market.
According to leaks, Dynamic Island will be smaller in the iPhone 17 ultra. With this design change, Apple aims to use the screen area more efficiently. Dynamic Island was first introduced in iPhone 14 Pro models and has become an important feature of the iPhone Pro series since then. In the new iPhone 17 Ultra, the reduction of this area arouses curiosity about how it will affect the user experience.
In addition, Apple is claimed to include only an advanced steam room cooling system in the ultra model. This technology aims to improve performance by preventing overheating of the device during intensive use. Adding the steam room cooling system to the iPhone series by Apple, which is included in the upper segment smartphones of competitor brands, can be an important innovation for users who play games and use applications that require intensive processing power.
The report also said that the battery capacity of the iPhone 17 Ultra will be increased and therefore the device will be thicker than previous models. A larger battery is seen as a positive development, especially for users who care about long battery life. Apple, iPhone 15 Pro Max’te Titanium chassis to reduce the weight of the device. However, a larger battery can make a significant change in the weight and size of the new model.
In recent years, Apple has started to use the name “Ultra” in different product series. Apple Watch Ultra and M3 Ultra chip models have been released as part of this strategy. The company offers a model named Ultra in the iPhone series, and it can allow it to position the upper segment devices in a different category.
Price strategy may change with iPhone 17 Ultra
On the other hand, Apple’s launching this model may cause changes in the pricing strategy. The replacement of the iPhone 17 Ultra’s Pro Max model means that prices may increase further. Apple can withdraw prices up by offering the ultra model with higher level of hardware features and thus increase profit margins. Especially in Samsung’s Galaxy S24 Ultra model, Apple is expected to follow a strategy in this direction so that it can compete with competing devices.
It is not yet known whether Apple will make an official statement about the iPhone 17 ultra model. However, considering that there have been strategic changes to the upper segment models in recent years, this claim is likely to realize. The official launch of the iPhone 17 series is expected to be held in September 2025. Apple seems likely to share more details about its new models in this process.