Soundcore, which carries out the activities of Anvery in the field of sound technologies, brings together the new generation headphone series in the open ear form to users in Türkiye. This product group, called Soundcore OWS, aims to provide a listening experience in which physical contact is minimized and the interaction with the environment continues. This approach is one of the solutions adopted by producers who have recently developed products for different needs. The design that does not press into the ear is considered a more comfortable alternative, especially in scenarios that require use throughout the day.
Unlike traditional or over -ear form, the open ear concept enables users to consume music or voice content without interrupting the outside world. In the Soundcore OWS series of Anker, this structure has been diversified according to different scenarios such as sports, work and everyday life. In the development of these models, criteria such as ergonomics, sound transfer clarity, water resistance and long battery life were prominent. Parallel to this, each model is located according to different user profiles.
Considering the general trends in the headset market, the open ear category has been growing in recent years. According to the data shared by Anker Türkiye Country Manager Cem Bodur, this market globally reached a volume of $ 1.85 billion as of 2024. Expectations are that this figure will increase to $ 3.38 billion in 2030. ANKER aims to reach a 9 percent market share in Turkey at the end of the year.
Soundcore V20i and V30i respond to different daily needs
The V20i and V30i, the initial level of the Soundcore OWS series, have been developed for users with different expectations. The Soundcore V20i model offers a suitable structure, especially for drivers and employees in the field with its form that does not cause discomfort in the ear in long -term use. With open ear design, it is possible to communicate without completely closing the external sounds. This feature is considered as a preferred element in terms of driving safety.
The V30i model appeals to the younger age group and accessible price range. With its aesthetic design and ergonomic structure, it exhibits a structure that does not feel its existence in daily use. Offering up to 3 hours with a short 10 -minute charging, the device creates a practical solution for users who are in motion. The V30i stands out with its ease of use and accessibility, not with sound quality.
Designed for users looking for a more aesthetic choice, the Soundcore C40i remains constant in the ear with its clip structure. Thanks to its form that does not come into contact with the ear, it is stated that it does not cause pressure in long -term use. The device offers a 10.5 -hour playback time with a single charge and offers up to 42 hours of use with the charging box. A functional option has been presented especially for users who care about the external appearance and prefer to listen to music all day long.
Soundcore Aerophyet Pro is targeting professional users. The flexible structure fixed to the back of the ear allows to remain constant, especially during intense physical activity. This model has an IPX5 -level water resistance certificate. With a single charge up to 14 hours and a total of 46 hours with the charging box can be obtained. Aerofit Pro is considered a prominent model for users who prioritize sound quality.
Soundcore Aeroclip, the newest model of the series, has not yet been available. This model aims to bring open ear technology to the user in a more compact and elegant form. The design that sits out of the ear makes the product almost like an accessory. It is stated that it provides resistance to sweat and water jumps with the IPX4 certificate. Aeroclip is expected to provide ease of use in recent days, especially in the city life.
When developing the Soundcore OWS series, Anquer seems to make a distinction not only through technical features, but also on usage scenarios. The fact that each model corresponds to a different area of use indicates that the product range is planned in a planned manner. It is possible for the user to choose in line with business or personal preferences, thanks to this diversity. Thus, the headset is not only a sound transmission device, but also a complementary part of daily routine.
Open ear technology is expected to reach more users in the coming period. It is one of the decisive elements in the preference of these models that prioritizes ear health and the continuation of the interaction with the environment. It seems likely to adopt this technology by more producers in the future. ANKER continues to strengthen its presence in this area through the Soundcore brand in terms of both product diversity and accessibility.