Amazon aims to increase hardware investments while aiming a new area. This time the company’s agenda has augmented reality glasses. The development of devices for two different groups of users arouses a wide repercussion in the world of technology.
The model, which is facing the consumer, is called Jayhawk. This eye will be found in a favorite full color display. In addition, the microphone, speaker and camera will promise a multi -faceted use. With these features, Amazon plans to meet users both communication and entertainment needs on the same device. This approach paves the way for the device to adapt to different scenarios in daily life.
Amazon is preparing a special augmented reality glasses for drivers
The model focuses on delivery drivers is known as Amelia code name. The purpose of this device is to help couriers deliver packages faster and more efficiently. In addition, it is expected to offer visual directions in route planning. Considering that even seconds are important in logistics processes, such a tool can create a serious advantage. Considering the global distribution network of Amazon, this model can make a remarkable difference in operational processes.
The second quarter of 2026 is pointed out for Amelia. However, it should be noted that this date is not finalized. The device is planned to be designed to reduce the waste of time in the field. In addition, the integration of increased reality technology into workflows can facilitate the work of drivers. In spite of everything, the performance of this device will only become clear when tested on the field.
Returning to the Jayhawk model, these glasses are mostly touching the daily habits of consumers. Users will be able to view their messages, listen to music or watch short videos. However, hands free use feature will provide new convenience in communication. Glasses will open the door to increased reality -based applications. In addition, the design of the device is expected to be suitable for light and long -term use.
In these projects, Amazon’s technology partner stands out as China-based Meta-Bounds. This company’s expertise in screen and sensor technology is known. Amazon aims to increase image quality and energy efficiency with such a partnership. However, it can be said that the technical details are not finalized since official explanations are not made. On the other hand, this cooperation suggests that the products will be built on a strong foundation when offered to the market.
Meta attracts attention on the competition front. Smart glasses developed with Ray-Ban are already on sale. In addition, it is known that Meta is working on a new model named “Hypernova”. This model is expected to offer a more advanced augmented reality experience using a single -eye display. Meta is expected to introduce this device at the Connect event.
In addition, Apple and Samsung do not stand empty in this area. Apple launched the Vision Pro in 2024 and the device is still at the center of the discussions. Samsung continues to prepare for mixed reality solutions. The increasing interest of technology giants will further intensify the competition in the period when Amazon will enter the market. However, Amazon’s appealing to different user groups is seen as an element that can distinguish it from others.