YouTube has launched its new integration with Amazon to embed Amazon products directly into videos, Shorts, and live broadcasts. YouTube Shopping affiliate program The feature allows eligible content producers to tag products in the Amazon catalog in their content. Thus, the viewer can access the information about the product he sees in the video directly through the content and complete the purchase on Amazon. The experiment carried out by YouTube in July 2026 showed that product tags were compared to just description links. more than 110 percent additional product clicks It shows that he brought
Amazon integration initially covers eligible content creators in the US, and YouTube imposes certain terms of participation. Content creator YouTube Partner Program being a member and in the USA YouTube Shopping affiliate program needs to register. However, an active Amazon Influencer Program or Amazon Associates Program account is also required. Once the content creator connects his Amazon account to his YouTube channel, he can start tagging eligible Amazon products in his videos.
YouTube handles product selection and management YouTube Studio It brings link management directly into the content production process. Content creators can select suitable Amazon products through Studio and send the product link to the Creator Support Team for a product they cannot find in the catalog. Moreover automatic labeling For channels that turn on the feature, YouTube examines recent uploads, determines suitable Amazon products, and includes them in the tagging process. The system will also automatically tag eligible Amazon products in videos uploaded in the future.
On the audience’s side, the product tag offers a shorter shopping path than the classic affiliate link in the description section. When a product tag is opened, basic information such as price appears on the screen along with the content and the video continues to play. The purchase is then completed on the relevant retailer’s site, and for Amazon products, the user continues shopping on Amazon. YouTube is also working on options such as QR codes to access shopping content on television screens and product display at certain moments of the video.
YouTube brings Amazon products into videos
YouTube Studio plays an important role on the revenue side of the integration. Content creators from Amazon products clicks and estimated revenues from YouTube Studio Analytics can follow within. Finalized Amazon earnings are together with existing YouTube affiliate payments. AdSense for YouTube is transferred to your account. Thus, product selection, tagging, performance tracking and earnings control largely proceed within YouTube Studio.
The test results shared by YouTube reveal in numbers why the company wants to move product labels beyond description links. Company, 14-29 July 2026 In his experiment, he compared videos that used only product tags to content that used only description links. Videos using product tags at the end of testing more than 110 percent additional product clicks got it. In a previously conducted global experiment, videos that used the product tag and description link together were more likely to lose weight than videos that used only a description link. 23 percent more product clicks had taken it. Because the two studies used different methods, the rates are not directly compared.
YouTube Shopping is not just about Amazon integration, and the program provides access to suitable content creators in different countries. Google’s current Turkish help page lists Argentina, Brazil, Indonesia, the Philippines, South Korea, India, Japan, Malaysia, Mexico, Singapore, Thailand, Taiwan and Vietnam, in addition to the USA, among the supported countries. According to YouTube’s official statement, the feature of directly tagging Amazon products targets YouTube Shopping sales partners in the USA. Because Content creators in Türkiye currently cannot access Amazon product tagging integration.
The scale of the program has also grown rapidly in the last two years. YouTube, More than 500 thousand content creators as of July 2025 While announcing his participation in the shopping program, he reported that the gross product volume on the platform increased fivefold on an annual basis. The company later expanded access to the program to smaller channels while also increasing its shopping efforts with retailers like Nike, Etsy and Best Buy. The Amazon link brings together classic affiliate links, especially in videos containing product reviews, comparisons and purchase recommendations, with YouTube’s own product tools.
YouTube CEO Neal Mohan also included purchasing some products without leaving the YouTube application among the company’s 2026 goals. Amazon integration does not go this far today, because the user completes the purchasing phase on Amazon’s side. On the other hand, product tags, automatic product detection and product display in the relevant part of the video move a larger part of the shopping process into YouTube. Today, Amazon integration brings together product tagging and commission tracking in videos, Shorts content and live broadcasts.
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