Hasselblad has brought the Phocus Mobile application, which it has been offering to iPhone users for a long time, to the Android platform. The application, whose first version was published on iOS about 16 years ago and was renewed with Phocus Mobile 2 in 2020, can now be used on Android devices. The new version is compatible with Hasselblad X2D II, X2D 100C and 907X & CFV 100C models. Thus, Android users have the opportunity to view, edit, manage and export their photos directly from their mobile devices.
According to the company’s statement, the Android version brings the color management system called Hasselblad Natural Color Solution (HNCS) to the end-to-end mobile experience. In addition, artificial intelligence-supported RAW noise reduction technology and comprehensive photo editing tools are among the main features of the application. Hasselblad states that it focuses on preserving color accuracy, tonal transitions and bright area details from the preview stage to the export process. This approach aims to make the mobile workflow more consistent, especially for professional photographers.
Android version offers advanced RAW editing and HDR support
On Android devices with HDR display support, HDR photos taken with the X2D II 100C can be viewed with a wider dynamic range. Hasselblad states that in this way, the details in the shadows, the details in the bright areas and the color transitions are presented more closely to the perception of the human eye. This feature provides photographers who use HDR compatible screens with the opportunity to evaluate shooting results more accurately on their mobile devices.
In addition, an artificial intelligence-supported noise reduction system has been added to the application for RAW photos taken with high ISO values in low-light environments. According to the information provided by the company, processing a RAW file with a resolution of 100 megapixels takes approximately 15 to 20 seconds. Users can choose between two different options during this process. Purity ModeWhile we focus on reducing noise as much as possible, Detail Mode It preserves some of the noise caused by brightness in order to better preserve fine details. Thus, results suitable for different shooting scenarios can be obtained.
Phocus Mobile for Android also brings extensive editing tools. In addition to exposure, curves and white balance settings, black-white corrections, lens corrections and noise reduction can be performed through the application. In addition, operations such as sharpening, cropping, rotation and perspective correction are also supported. The ability to apply editing settings collectively to multiple photos stands out as a time-saving feature, especially for users working with a large number of frames.
Photos can be transferred to the application via both Wi-Fi connection and USB-C cable. After editing, files can be exported in JPG, TIFF, HEIF, 3FR and RAW formats. This large format support makes it easier to work with different software or professional workflows after mobile editing.
With the launch of the Android version, Hasselblad has made the Phocus Mobile experience accessible on both major mobile platforms. The application significantly simplifies post-shooting operations without the need for a desktop, especially for photographers using Hasselblad’s medium format camera systems. However, the fact that the application is only compatible with certain Hasselblad models is among the factors that limit the scope of support for now. Despite this, offering advanced RAW editing, HNCS color management and professional file support via mobile device is a remarkable innovation for Hasselblad users in the Android ecosystem.
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