X announced new rules to prevent abuse of its revenue sharing program for content creators. The platform announced that it will impose stricter sanctions against accounts that try to generate income by sharing content belonging to others without permission or use misleading methods to gather interaction. While the detection of copied content becomes faster with the new system, it is aimed to direct the revenues obtained from these contents to the original content owners. The company states that in case of repeated violations, the relevant accounts will be removed from the content creator program.
X will detect duplicate content faster with Grok
Nikita Bier, product manager at X, explained that the company’s latest Grok AI model can detect three times more duplicate content compared to the previous version. Accordingly, not only videos that are copied verbatim, but also content that has a watermark added, the introduction section changed, or content that is tried to be displayed differently with various arrangements, can be detected by the system. In such cases, monetizable impressions will be transferred to the original uploader rather than the account that shared the content without permission.
The new application does not only include videos. X will also consider unauthorized copying of popular text posts within the scope of the same policy. Bier said that one of the most common examples on the platform is the phrase “Twitter is like the smoking section of the internet”, which has been reshared by different accounts for years. This example also shows that although the name of the platform has changed to X, users still continue to use the old name.
According to the data shared by the company, approximately 1.5 million stolen shares were detected in the last evaluation period. X did not provide details about the time period this period covered. Despite this, it was stated that thanks to the new system, more than $1 million in content producer payments, which were previously transferred to wrong accounts, will now be directed to the real rights owners.
In addition, X continues to fight against artificial intelligence-supported bot accounts. In his statement in April, Bier stated that the platform detected and suspended 208 bot accounts per minute and that this number continued to increase. The company believes that automatic accounts play an important role in both content copying and artificial interaction creation processes.
Under the new rules, not only copying content but also making misleading calls to gain interaction and followers will be sanctioned. For example, users who post things like “I will follow everyone who responds” three or more times will be removed from the content creator program. X states that these accounts will also be forwarded to the platform’s policy team and the account suspension process will also be evaluated.
Nikita Bier had previously frequently criticized interaction trap posts called “engagement bait” on the platform. Bier argued that content producers with a high number of followers using methods promising monetary rewards or financial incentives to increase their viewing numbers negatively affected the platform experience. The latest changes strengthen X’s approach, which aims to both protect the revenue sharing system for content creators and ensure that original content is rewarded more fairly. The practical impact of these regulations will be seen more clearly on content production habits and income distribution on the platform in the coming period.
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