apple, MacBook Neo with in the first quarter of the year Shipment of 1.1 million units reached and made one of the strongest starts on the Mac side in recent years. According to IDC data, the model reached this figure with a sales period of only about three weeks. 37.999 TL The starting price placed the MacBook Neo significantly below the MacBook Air. For those considering buying a Mac, the entry level now starts from a different point.
According to TechCrunch, based on IDC data, Apple introduced the MacBook Neo at the beginning of March and put the model on sale in mid-March. Despite this, the computer is the M5 MacBook Air’s over 900 thousand surpassed its first quarter shipments. In addition, the M5 MacBook Pro was also released in the same period. 550 thousand units The shipment has arrived. IDC reported that shipments have accelerated since the beginning of April, so the March quarter did not show the full demand.
MacBook Neo came with a hardware package that kept the Mac line down while keeping the price down. Apple, aluminum case on the model, approx. 33cm Liquid Retina display, A18 Pro chip And 8GB memory is using. In response, the company lowered the entry price by choosing the A18 Pro instead of the M series processor. $599 The starting price puts the MacBook Neo at about the same price as the entry-level MacBook Air. 45 percent makes it cheaper.
For MacBook Neo on Apple’s Türkiye page 37.999 TL The starting price is included. On the technical features side, the A18 Pro chip comes with a 6-core CPU, 5-core GPU and 16-core Neural Engine. However, Apple for the model Up to 16 hours battery life and Apple Intelligence support also shares its information. Three ports, a compact body and a Liquid Retina display put MacBook Neo squarely in the spotlight for everyday use.
MacBook Neo could increase Apple’s share in the low-priced laptop market
In the global shipment distribution, the USA stood out by far in the first quarter volume of MacBook Neo. Models shipped during the quarter, according to IDC data 44 percent to the USA gone. On the other hand, India, despite the short sales period, has approximately 18 thousand units received shipment. It was also particularly emphasized in the news that retailers were having difficulty finding sufficient stock.
Counterpoint Research states that MacBook Neo is important for Apple not only with its initial sales figures. According to the research firm, the model moves Apple into lower-priced laptop segments where Macs have been limited to date. $400-699 Apple’s share of the laptop market in the range is approximately 2 percent It is at the level. Counterpoint estimates that with the MacBook Neo, this share will increase over time by approximately 15 percent predicts that it may rise to .
IDC thinks the opportunity is not limited to first-time Mac buyers. The company also sees wider room for the MacBook Neo in the consumer and small business laptop segments. Additionally, MacBook Neo brings high volume during discount periods in markets such as India. M1, M2 and M3 MacBook Air It can replace some of the models. These models were among the products that carried Mac sales, especially in price campaigns.
Price pressure in the PC market made the launch of MacBook Neo more visible. As memory costs rose, manufacturers began to offer more limited hardware options in lower-priced models. In the source news, this trend is described with the expression “shrinkflation”. Apple, on the other hand, has introduced an option with MacBook Neo that offers an aluminum body, high-resolution screen and macOS experience at a lower price.
Rival brands also started to respond to Apple’s move. According to Reuters, Dell introduced new products this week. XPS 13 model $699 announced with a starting price. Dell price for students $599 level and positions the model against the demand for premium laptops in the same price range. The company sees the arrival of the MacBook Neo as a sign of strong demand for affordable premium laptops.
IDC expects a “huge jump” in MacBook Neo shipments in the current quarter. Apple’s ability to reduce supply problems and increase availability in sales channels feeds this expectation. There was only a short sales window in the March quarter, although the model 1.1 million units made the shipment. Shipments that have accelerated since the beginning of April indicate that MacBook Neo may reach higher volumes in the second quarter data.